My recent posts on how to thrive during the current crisis have been extremely popular with readers, so today I wanted to share some more thrive-related ideas with you.
I heard a business owner on the radio yesterday. He was talking about the coronavirus and how it’s hitting the economy. He said he’s waiting for things to improve, before deciding what to do.
In business, there is indeed a time for waiting.
The time for waiting comes after you’ve planted the seeds and put your ideas into play. It’s at this point that you need to be patient and wait for your harvest to grow.
However, patience is not a virtue if a business owner does nothing and waits for their problem to solve itself. Waiting for cash flow to magically improve is not a virtue. Waiting for new clients or customers to unexpectedly arrive isn’t a virtue either. And today, that’s what many business owners are doing.
Other business owners are being proactive
They’re working hard and planting, but they’re failing to plant the specific seeds required, to combat the business impact of the current crisis. And they’re waiting.
Like the guy on the radio I mentioned at the beginning, they’re treating it as if this is just ‘a bit of a quiet period’. When in fact, it’s a global pandemic, a human disaster, which is crippling economies.
They’re doing what they usually do, but this is not business as usual.
A better approach
A radically different economy, with radically different problems, demands a radically different approach. Ramping up your ad spend won’t work. Increasing the frequency of your marketing won’t work.
In fact, doing more of whatever you usually do won’t work. It can’t work, because volume isn’t the problem. Your marketing must speak to the new needs and new wants of your marketplace.
- It needs to take their problems into account. Figure out how your services can help them right now and communicate it as well as you possibly can.
- It needs to be well thought out.
- It needs to address the crisis head-on.
- It needs to be 100% THEM focused.
- It needs to be as human as possible. Everyone is impacted by this challenge. People are worried, so ditch the hard sell bullshit.
You and your business absolutely can thrive in this economy.
I’m working daily with business owners, who are enjoying outstanding results, by being highly relevant to the new needs of their marketplace. This opportunity exists because their competitors are doing what they always do, and today, that means they’ll be ignored.
Your competitors will largely be just as irrelevant, presenting you and your business with the same opportunity to thrive.
I hope you found this useful. More importantly, I hope it inspires you to improve the focus of your marketing.