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From failure to fortune: The feedback loop you’re missing

By Jim Connolly | November 5, 2025

Marketing fear failure, creative marketing, Jim Connolly

With 2026 less than 2-months away, I’d like to help you overcome one of the biggest barriers to business success. If you do, you’ll set yourself up for an amazing 2026 and beyond.

Ready?

Then lets go my friend.

It starts with one of the biggest paradoxes in business. The only way to succeed more often, is to increase your failure rate. (I’ll give you 3 examples of why this is provably correct in a moment).

The challenge here, is that many small business owners have not yet figured this out. They avoid taking action on their ideas, unless they are convinced, in advance, the idea will work out exactly how they want it to. As I’m sure you know, success seldom happens like that. So, their ideas are discarded. Including the ideas that would have made them a fortune.

Here’s how we overcome that loop and increase our success rate dramatically.

The failure success reality

When we can see something that clearly makes logical sense, our minds find it very easy to accept. Here are the 3 logical outcomes from taking action on a business idea we have. And we can benefit massively from all 3 of them.

  1. It might work out just how we wanted. A quick win. An instant hit. 
  2. It might work later, after we make some adjustments. By putting an idea into action, we attract feedback. Feedback allows us to tweak and improve. And improvements in what we do directly lead to improved results.
  3. It might flop. If it does, we get to learn from it. This learning can then be invested in the next business idea. Every big success in my business and my life, came this way. These failure lessons help us build an invaluable reservoir of feedback. Feedback that leads to better and better decision-making. This is how all ongoing success happens.

When we fully understand the value of feedback, it becomes a lot easier to put our ideas into action. That’s because we will have eliminated our irrational fear of failure. Just like every successful business owner before us. 

Failure is feedback.

And feedback is our friend. 

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Jim Connolly

Hi! I'm Jim Connolly and I help small business owners to sell more, increase their profits, and grow successful businesses. There are thousands of marketing tips and ideas on this site for you to use. And you won't find any advertising here. Just useful information you can put to work for your business. Enjoy!

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