Photo: Shutterstock.

One of the best kept secrets in business, is something I call reduction. It’s a strategy I share with my clients and today, I’m going to share some of it with you.

Less can be more

Ineffective business owners strive to do more and more. They focus on productivity hacks, growth hacks, life hacks and short-cuts. As an unavoidable result, they become increasingly busy, increasingly stressed, increasingly frustrated and increasingly disappointed.

Thankfully, there’s a smarter way forward.

The most effective business owners use a very different approach. They’ve discovered that the biggest wins come from doing fewer things. Less is more.

For example:

• Fewer unfinished projects, equals more clarity.
• Fewer social media interruptions, equals more focus.
• Fewer repeated errors, equals more progress.
• Fewer dodged decisions, equals more respect.
• Fewer missed deadlines, equals more trust.
• Fewer hours wasted, equals more productivity.
• Fewer angry words, equals more happiness.
• Fewer broken promises, equals more belief.
• And fewer excuses, equals more achievement.

If you find yourself stressed, working long hours and making too little progress, don’t add even more to your workload. All it will do is create additional stress.

Instead, focus on reduction. Because with the right strategy, less can be more. So much more.

Photo: Shutterstock.

As a business owner, the fears you have are largely the same as your competitors. This presents you with an amazing opportunity for 2020 and beyond.

Really, Jim?

Yes. Really.

You see, when you avoid doing the things you fear, you also avoid doing the things your competitors fear.

In other words, whatever you’re avoiding, they’re avoiding too.

This means whatever it is, is going to be in very short supply!

Here’s why this matters to you and your business:

• Lack of supply = scarcity.
• Scarcity = value.

If you want your business to be in demand. If you want to get your business noticed. And if you want to avoid selling based on price (and you do), learn to embrace the things you fear.

Because that feeling of fear is often your inner compass, confirming that you’re on the right track.

In today’s post, I’m going to share a proven idea with you that can massively increase your revenues and profits. It’s something I’ve done successfully for countless clients over the years. And it’s based on a wonderfully effective business model, too.

I’d like start by asking you to consider the following. I want you to imagine for a moment, that your clients paid you significantly more than they do now. Maybe 200%, 300% or 500% more. If this was the case:

• You could give them considerably more of your attention.
• You could provide them with a far, far better level of service.
• Your clients would value you more. So, they’d keep returning, delighted with the service they receive from you.
• Your clients would also recommend you to their friends, many of whom would then become clients.
• And these new clients would be just as delighted. And recommend you to their friends.
• Repeat.

Before you know it, you could have a premium quality client base, growing organically.

Premium quality clients. Growing organically.

Think about that for a moment. Because maybe it’s time you considered offering a premium version of your services. Your marketplace already has a highly profitable subset, who value quality and will very happily pay more for it. In fact, they eagerly seek it out.

But that’s not all

The premium quality corner of your marketplace is not only the most profitable. It’s also, by far, the least competitive. It’s the middle ground, which is always stuffed full of competing providers, forcing fees down.

Just think how your business would thrive, with higher fees, higher profits, happier clients and less competition.

In short, average is overcrowded and overrated. So why not develop something premium?