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In business, it’s impossible to avoid making decisions!

Updated November 2012

By Jim Connolly | July 11, 2010

It’s impossible to avoid making decisions!

I regularly speak with small business owners, who have left important areas of their business suffering, rather than make a decision and take action. Their concern, is that they will make the wrong decision.  So, they do nothing at all, which often has serious implications for their business and their future.

What people who avoid making deliberate decisions fail to understand, is that by electing to do nothing, they have actually made a decision.  They have decided to sit on their hands again and hope things turn out OK.  That’s not much of a strategy.  Thing’s don’t just get better by themselves.

In my work, I hear from people all the time, who make the decision to call or email me, rather than continue to struggle with sales.  Conversely, I see people complaining about how slow business is, but electing to keep repeating the same marketing errors, rather than make the decision to do something about it.

One of the common traits behind every successful businessperson I know, is that they make good decisions in a timely manner.  They understand that if they avoid making decisions, they surrender control of their business and their future, to others. After all, the actions we take are what determine our success and these actions are governed by our decisions.

What works for you?

Do you have any tips or ideas, to help people make better decisions?  If you do, please share them!

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Jim Connolly

Hi! I'm Jim Connolly and I use creative marketing to help small business owners increase sales, boost profits and build amazing businesses. Read more here.

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