The ability to work today, on creating a better tomorrow, is a cornerstone of business success. However, many small business owners get it all wrong.
For example, I spoke with a business owner last week, who wasted hundreds of hours just 6 months ago, writing a paperback book on how to use Twitter. His self-published book is already woefully out of date and he is around $12,000 out of pocket! Twitter is a constantly evolving platform, and paperback books are static once published; ensuring his book would have an extremely limited shelf life and decrease in value with each passing day. By failing to plan ahead, he ended up driving $12,000 worth of books to his local recycling centre, to be pulped!
Ask anyone in marketing and they will tell you that there is a rush for their services in January. This is because many business owners don’t plan for the coming year, until it has already started! It’s as if they are unaware in October, that January is just around the corner. Business owners with that disadvantage are always playing catch-up with their better prepared competitors. For instance, I will see a 400% increase in requests for my services in January and none of them have a hope of hiring me, as all my available client places will have already been booked, by forward thinking business owners.
Invest some time today in planning for what you want next week, next month, next year and beyond.
Build a better future, by making better decisions, today!
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