Jim's Marketing Blog

Marketing ideas to help you grow your business

This mindset will crush your business

Are we blocking our own success, without even knowing it?

I speak with business owners all the time, who work long hours; yet because their mindset is wrong, they make little meaningful progress.  To explain what I mean, I want you to consider the following question.  It’s a question that we all ask ourselves, usually unconsciously.  Your answer will show what your current mindset is and whether it’s likely to work for you or against you.  Here’s the question:

Do you do whatever is required, to make your business as successful as it can possibly be OR do you do less than you’re capable of and just see what happens?

The mindset that crushes businesses (and dreams)

Many business owners, most of them in fact, do far less than they are truly capable of.  They never invest their full potential into their business.

Their mindset, is that they should hold back.  They often work long hours, but they work those hours doing the stuff they are comfortable with.  Only during times of crisis, are they prepared to crank it up a gear or two.  Then, once the crisis is averted, they go back onto autopilot.  In essence, these business owners only work with the correct mindset, when they have a problem.

The mindset of success

A far smaller group of business owners, decide to do everything they can in order to succeed.  They are curious to learn just what they are capable of.

Their mindset, if that doing just enough is never enough.  They constantly wonder; how far can I take this? Their passion and energy is contagious.  It not only powers them forward, it encourages others to join them and invest in their ideas.  This mindset is shared by every high achieving person I have ever met.

The fear of failure guarantees failure

It’s often said that the fear of failure is what stops people from really giving their all.  I have never understood the logic, but it suggests that by not putting everything we can into our business, we can console ourselves by saying; “well, I wasn’t REALLY trying!”, if that business then fails.

Here’s the problem with that approach:  The odds on us just coasting along, then suddenly being interrupted by success, are zero.  We must invest everything into our businesses, even the things we find challenging, if we want our business to deliver the rewards and lifestyle, which we want for our families and ourselves.  No one coasts their way to success.

Today, choose to give your business everything you can.

Then tomorrow, do the same.

If you are going to get stuck in a rut, make it this rut!

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  1. Matt Hooper | Fun Matters

    April 18, 2011 at 09:10

    Great post Jim.

    I find that the fear of failure is part of what motivates me to try my very best to make sure I am doing all I can to make my business a success. I also find that this fear motivates me to continually educate myself and learn as much as possible about my industry. Your blog is a massive source of marketing information and has helped me massively. How do you continually motivate yourself and make sure your always heading in the right direction?

    Thanks again for all your help.

    • Hi Matt. It’s always great to get this kind of feedback:
      “Your blog is a massive source of marketing information and has helped me massively.”

      That’s what I aim for.

  2. Thank you, thank you! I was about two paragraphs in and felt like I had found ‘my tribe’ or ‘my people’. Once I locked in on what I was passionate about, wanted to do and where I wanted to go, it’s been full steam ahead. I even posted (below, only if you’re interested) bout naysayers, some of whom were subtly criticising my choices and drive to justify their ‘slow and steady’ argument. I’m energized, life’s short, why try to make it my problem?? http://nblo.gs/gJiWZ The Heavy Beauty of Creating

  3. Good advice as always Jim. To add something else, I think other people also have an influence on ‘holding back’ small business owners.

    As a society in the UK at least, people seem very risk averse and a lot of the companies I work with have this problem. Maybe the owner wants to take the business in an exciting new direction but their spouse/partner or whoever do their best to put doubts in their mind.

    Fear of failure can be paralysing for a small business and send it backwards while others successfully fly off into the distance.

    People told me I was mad to start my own business 10 years ago but nobody says it any more.

  4. Hi Jim, what an EXCELLENT post!
    I’ve found that associating with others making the same entrepreneur journey is a real lift. Chosen wisely it’s an antidote to self-doubt, nay-sayers and saboteurs.
    Mentors and a peer group provide a valuable sounding board and a real boost when small successes are won and made. I’ve taken responsibility for creating that support team around me.
    And your material is uplifting too :)

  5. Very well said Jim. A lot of guys work ‘hard’, but they are not willing to do the ‘hard work’. For example, many old school biz owners have had to completely change their marketing methodologies over the last few years to fit the internet and information age. Notwithstanding, the majority are still afraid, and staying away. And because of this, competition, and the younger generation, will pass them by. It’s sad, really sad.

    But a great article Jim.



  6. Great advice. It’s all in or nothing. Fear and insecurities are normal, but dwelling on them never helped anyone, anytime.

  7. Thanks for another good post!

    It rings true and is a good reminder to do all you can do.

    Just finished listening to an internet business podcast and the interviewee made this point (a bit different but important) is that why do a lot of celeb kids do well i.e. Trumps kids. They are exposed to success at a young age and see themselves as only being able to be successful.

  8. It comes down to standards. What are you willing to settle for? What is the absolute least you’re willing to accept in exchange for your work? That’s exactly what the world will give you.

    High standards make everything else possible. When you raise your standards, the fear mindset you describe gets pushed to the side out of necessity. If your only standard is comfort, then hell…all you need is a crappy apartment, and a case of PBR :-)

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