Here are 3 things you can do right now, to help you attract more great clients. Simply ask yourself the following 3 questions and put the answers into action:
What was the last service you recommended to someone and what motivated you to recommend it? When you uncover why you recommend other people’s services, you can incorporate that into your own business, to attract more word of mouth referrals.- Who was the last person to leave an extremely positive impression on you, and what was it that impressed you? By learning from those who left a great impression on us, we can improve our own professional impact.
- What was the last website or blog you shared with your social network, and why did you share it? Think about what it was that motivated you to share that site. Look for ways to use a similar approach, to encourage more people to share your site.
Those 3 questions are typical of the kind of questions we need to be asking ourselves all the time.
What would you add as a 4th question?
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Photo: Alan / Falcon
I went to a restaurant a few weeks ago that was pure perfection – the owner was hospitable, the cutlery was shiny, the wine was cheap and fantastic and the food was simple but mouth-wateringly delicious. All the ingredients came from their farm and were home to cooked to a level of perfection usually only found in Michelin-starred placed. We left saying that we would happily drive the 300+ Km to go there again after he told us about a ‘feast’ they do in November. Now that’s something. As I walked out, I wondered if there was anyone who would ‘drive 300 Km’ to come to our business (ok, it’s internet store, but you get the metaphor). I really hope so. It made a promise to myself to strive for that level of customer satisfaction.
I fully agree with that comparison Jonathan.
Above all, we notice the growth of trusted recommendations through friends, fans, friends of friends….
We can look even further when tourists visit a place in a foreign country that was recommended by others, they are capable to cross many miles to get into that place because of great related reviews.
The trade mark of every business is right written here above : positive actions will improve positive impacts.
Basically impacts generates waves, and if those waves are positives, they can significantly increase the business traffic. But that means in an other way that as business owners we have to control and step forward by making intelligent actions.
Have a great week end
Hi Jonathan. Your example of the restaurant is great. Thanks for sharing!
I completely agree! I used vision express for eye laser treatment recently and they were fantastic, right from the beginning through to my after treatments. Really impressed, one thing that struck me is that whenever I rang they would know me and all my details within seconds of me answering, without me listing who I was, where I lived etc etc plus I always seemed to get through to the right person, unbelievable right?! I took my experience with them back to my workplace to improve our CRM systems and customer journey. I think people need to ask whether they would be satisfied with their own level of customer service.
Hi “Twosteps?”
The vision express example, where they treated you as an individual, is a great way to build rapport and then trust.
Ironic that you opted to comment here, without a name. Pity.
Hi Jim,
While my blog is on hiatus, Seth Godin’s “Small is the New Big” recommend Technorati and then I found your post, gratefully. And, I am going to post to LinkedIn because of #3. For fun, consider the opposite of the first two items. What impressions did they leave?
Best,
Corey
I guess I should start by thanking Seth and Technorati.
Your suggestion that we can learn from the other side of the ledger is a valid one.
I have learned a lot from watching people pay the price for getting it wrong.
In answer to Number 3, I am posting today, on LinkedIn, because I need reminding.
Awesome post! As always thanks, Jim.
Hi Jim,
Great post as usual. I am always telling my clients to get to know their competitors at networking events and online. Not so they can copy their ideas but so they can learn from them.
I think it would also be useful to turn your 3 questions around so for example, what was the last business to leave a bad impression on you and what in particular were you unhappy with?
Hi Jim,
I actually recommend your site quite a bit when recommending sites. What I look for when recommending a site is something interesting, entertaining, and unique.
Thanks, Greg!