So, why bother blogging?
- It’s the most powerful marketing tool I have ever seen, used or studied.
- Considering all the benefits of blogging, the financial cost is tiny. A self-hosted WordPress site can cost less per week, than a latte at your local coffee shop!
- If you show up and blog regularly, over a period of time, people will be able to see that you are reliable and durable.
- Blogging makes you a better communicator, as it causes you to not only write posts, but to respond and interact with your readers.
- New prospective clients will be able to discover you and your work, as your blog posts are all findable, via search engines. Think about it – hundreds or thousands of prospective clients can find your work each day, at the exact point where they are looking for answers.
- If you like the idea of helping others, blogging is ideal. It allows you to reach and help people worldwide.
- Blogging gives you a wonderful creative outlet.
- There is no ceiling on what you can achieve from your blog. Blogs have changed hands for millions of dollars.
- … and many bloggers have gained a high profile within their profession, thanks to the success of their blogs.
- As a direct result of blogging you can meet amazing people and make a lot of great friends.
- To blog regularly with fresh ideas, you need to feed your mind with rich, mental protein. Yes, blogging can make you smarter, or at least better informed!
- If you work hard enough, for long enough, you can become one of the most influential voices in your profession.
- If you are passionate about what you do, and you should be, your blog gives you a platform to share your passion.
- With 1000′s of people sharing content, for every 1 person creating content, useful blog posts can spread like crazy via social networks. There are millions of people on Facebook, Twitter and Google+ etc – eagerly looking for useful, interesting content to share with their friends.
- Blogging is also a lot of fun!
What would you add to that list?
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Photo: Future Shape