Jim's Marketing Blog

Marketing ideas to help you grow your business

Who has earned the right to influence you?


Everyone you come into contact with, influences you in some way.

Even total strangers have a measurable impact on what you think and how you feel. For example, a friendly smile from a stranger can make you feel better and abuse from an anonymous Internet troll can make you feel worse.

The people you connect with

Think for a moment about the people you connect with. Family, friends, neighbours, clients, social networking contacts, bloggers – everyone you connect with in some way. If you notice yourself about to make a decision based on their feedback, there’s a critical question you need to ask yourself first.

The question is this: Have they earned the right to influence me?

The value of relevant experience and expertise

Even if someone’s intentions are good and they believe what they are saying, if they lack expertise and relevant experience, their influence can be toxic to your business and your plans. This is why the most successful people in business are extremely selective, regarding who they associate with and who they connect with. They act on advice from informed sources; people they know they can trust. They exclude voices, which cause them to make bad decisions or cause them to feel negative or unproductive. They make a conscious choice to associate with people, who support them and their vision.

Take a moment to decide if the people who influence YOUR decisions, have earned that right. Be selective. Their impact on your future is too great for you to ignore this.


Pick my brain: I can give you the answers and ideas you need, to solve your marketing or business development challenges. It's risk free, with a 100% money-back guarantee! To find out more, read this!


  1. Hi Jim,

    Excellent post! Everyday we’re influenced but all too often it happens at an unconscious level. For me, this post takes something that typically exists unconsciously and brings it to the surface.

    When I started down my social media journey, I looked at who the influencers were. I made a list of them and then looked at what credentials they had and the type of work they do. I then checked out a subset of their community members to see how relevant they were and I was quite surprised.

    I think it’s time to redefine what it means to be an influencer. It’s not about quantity, it’s about quality. Once people understand this, they can become more consciously aware of who is influencing them and why.

    Again thanks so much for sharing!

  2. I haven’t been that selective, but I agree with you. Everytime I get influenced by someone who has earned it, I see great results in the form of extra energy, creativity and productivity. Many times when I’ve been around people who have a negative impact on me, I keep spending a lot of time thinking of what I should be doing, instead of actually doing it.

    Great stuff Jim.

  3. Hi Jim,

    I tend refer to “Authority, Bias, Relevancy and Audience” when deciding if someone will influence me in a matter concerning my specialist field.

Comments are closed.