Jim's Marketing Blog

Marketing ideas to help you grow your business

3 Things to focus on if you want to quickly see amazing results

How is business?

If you would like to attract more high quality clients or make more sales, here are 3 areas that can produce massive, immediate results. They are based on 3 of the areas I work on, when I start marketing a new clients business.

three 3

1: Why should someone hire you or buy from you, rather than one of your competitors?

Failing to answer that question correctly, is the most common mistake small business owners make, yet it’s the single most important element of your marketing.

Why? Because unless you can answer that question correctly, you’re wasting your time trying to market your business. Until you know what sets YOUR business apart from the others, you have no marketing message. There’s no compelling reason for someone to buy from you or hire you, rather than one of your competitors.

If you sound just like your competitors, the only way someone can judge your value, is to compare your fees or prices to your competitors. Remember, your competitors all promise a great service and they all have impressive testimonials. What sets you apart, needs to be something that not everyone else can claim.

This is the very first thing I would work on with you if you were my client, because it improves every element of your marketing. It also helps you attract the best clients and the most rewarding fees. Getting this right can be a game changing moment for you. This is especially the case, if you find people are fee sensitive when you speak with them or you find you attract too few word-of-mouth referrals. If this sounds familiar, fix it now.

2: How compelling is your written marketing or copy?

Maybe once a month I see a piece of small business marketing, which has been written correctly. The rest is clearly written by a keen amateur and is failing the business horribly. What’s the point of going to the time and expense of having a website, brochure, blog, email campaign or newsletter and then wasting the opportunity with ineffective marketing content? None!

If you want to motivate people to buy from you, hire you, visit you, email you or call you, your written content needs to compel people. It needs to inspire them. It needs to be so much more powerful than the average marketing message. I’d work with you on this at the very start, because it’s so extremely important. It’s almost certainly losing you business on a daily basis right now, as it stops people contacting you. You and I would review your marketing messages and work to make them perform massively better for you and your business.

When applied to your online marketing, the copy you and I produce could lead to great results very quickly – as all those readers, whose inquiries you are currently losing, feel compelled to take action and get in touch.

3: How effective is your website, at attracting new client inquiries or sales?

Within an hour of this post being published, I will start attracting inquiries from people who want to know how or when I can start helping them and their business. They will read this post, click on the link about how to hire me and then get in touch.

YOUR website or blog should be doing the same!

Your website should be a regular source of highly targeted business inquiries or sales. As mentioned above, it should be expertly written, so that when people find your website they are compelled to take action. It should inspire them to go from being a reader, (passive), to being someone who gets in touch with you, (active).

If your site is attracting people but they are not getting in touch with you, it’s failing on one or all of the above points. In other words, your lack of a compelling difference between you and your competitors and your lack of effectively written copy, is hurting your business. As a new client, I would show you how we can apply to your website, the same ideas that grew this site from zero, to one of the most popular marketing sites in the world.

Now what?

Those are just 3 of the things you and I would work on, if you were one of my clients.

If the opportunity to develop your business with the help of one of the world’s best known marketing professionals appeals to you, I currently have justĀ 3 spaces 2 spaces ONE space available on my Marketing Mentor Program, where you and I work together for a whole year, on the development of your business. Here’s how it works. I recommend you get in touch as soon as possible, to avoid disappointment.

Marketing

20 Comments

  1. Gerry Morley

    March 9, 2013 at 16:17

    Those are 3 great points Jim.

    I have struggled differentiating myself from the competition and it’s hurting my fee income.

    Thanks.

    • Hi Gerry. Glad you found the points useful. Yes, it will be hurting your fees if you seem to similar to your competitors. As I said in the post, with nothing else to tell you apart, clients go for fees. With all things seeming to be equal, fees are a way for them to determine value.

      You need to find a different way to add value, rather than competing on fees. That’s a race to the bottom, which no small business owner can afford to win. Thanks for the comment and your earlier message, which I will reply to this evening.

  2. Jim,

    I’m hoping my email wasn’t too late. I look forward to hearing from you!

  3. I’m on this – speak soon big fella!

    Kelli

  4. Email sent, Jim. Hope I’m not too late?

    Klara X

    • Hi Klara. I received your email, thanks.

      I have just one place remaining and will be emailing those back who are selected for a call.

      Thanks again, Klara.

  5. Jim,

    You are a genius… SO helpful… we’ve got busier just by reading your blog. Keep up the good work squire.

    Geoff

  6. I only saw this today. Any slots left Jim?

  7. Jim, this was an excellent post, great points, I can’t wait to read more, kudos!

  8. Great points Jim, really liked how you broke it down – there are so many “25 things you can do to improve you site right now” type articles – guess how many of those 25 things we do? LOL
    Thanks Jim

  9. you were really awesome your blog helped me in many ways thank you very much

  10. Hi Jim.. I loved reading your blog, It has provided me with some great insights. so much of knowledge gained just through this one post. Thank You for sharing this out with us.

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