If you want to avoid another year of disappointing business results, today’s post is written just for you.
It’s based on a talk I gave to young entrepreneurs. It shows how small business owners can massively improve their business results… by looking after their business the same way they look after their teeth!
A small business owner with a tooth problem
If you have a problem with one of your teeth, you go to a dentist. If possible, the dentist will fix your tooth. If the tooth is too damaged, she will remove it for you.
In that scenario:
- The small business owner sees they have a problem (toothache).
- They then seek professional advice (dentist).
- They then either have their problem resolved or removed (treated or extracted).
A typical small business owner with a business problem treats it very differently.
- The small business owner sees they have a problem. In many cases, they will just hope it magically goes away. They hunker down and hope for the best. Hope is essential, but hope isn’t a business strategy.
- They then dabble with their problem. They ask unqualified friends. They ask strangers on social networks. They ask people, who lack the expertise they need. Just last week, I saw a business owner on Google+ ask an accountant for marketing advice. The accountant’s answer was not only incorrect, it was toxic. In other words, it will damage their business if they do as the accountant said.
- Their problem then persists or gets worse. They suffer with the commercial equivalent of severe toothache. With severe toothache, even in a worst case scenario, you can fix things by having the tooth extracted. That pain is nothing, compared to the pain the business owner suffers, when their business goes broke.
Many small business owners I speak with, admit that they work an insane number of hours and that they would earn more if they had a regular job. Their commercial toothache is numbed with painkillers, rather than professionally treated. They tell themselves things will ‘just get better’ if they hunker down, which acts as a narcotic to ease the pain of the reality of their situation.
We need to look after our business the same way we look after our teeth!
It starts with accepting that you have a problem, rather than burying your head in the sand. Then, get the expert help you need. If your sales are going nowhere, speak with a marketing expert. If cash flow is a problem, talk with an accountant. If you have a legal issue, talk to a lawyer. Just make sure you only take expert advice, from experts. Then put their advice to work.
Yes, you will need to pay a competent professional for her help. However, that investment is far lower, than the cost of starving your business of the help it needs.
In short: If your business needs help, think DENTIST not DABBLE.
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