If you would like to be massively more influential, in a really meaningful way, this post is for you! Influence Here’s what we know about real influence: It’s powerful. Politicians seek the endorsement of influential celebrities, because it influences how the public vote. Brands pay sports stars to appear in commercials for their fragrances, because… Continue Reading
Category Archives: Twitter
The Klout Problem: Why multimillionaire investor Ron Conway has a lower score than you!
It’s week number 3 of my Klout experiment and I have already seen enough, to be able to form some solid conclusions regarding Klout and how it scores people. I have invested many hours of my time digging into Klout, monitoring not only my own account, but also the accounts of people I know. I… Continue Reading
Klout experiment update!
It’s a week since I started my Klout experiment and I thought I would give you a very quick update. My Klout ‘influence’ numbers When I set up my Klout account 7 days ago, my initial score was 10. Then, after 3 days the score jumped to 60. Apparently, it takes around 48/72 hours for… Continue Reading
Klout: Has the service improved?
Klout, the controversial service that claims to be able to measure our influence, say that their algorithm has become more accurate, since I ditched the service last year. Like many users, I was amazed how inaccurate Klout scores were and asked for my account to be deleted. Today, there are well qualified people being refused… Continue Reading
How do people feel about your business?
I heard a guy in my local coffee shop explaining to a friend, why he bought himself an iPhone. “I needed cheering up, so I decided to treat myself to a new iPhone. I had to wait 3 days for the phone to arrive and to be honest, the wait was pretty exciting.” That’s an… Continue Reading
Blogging: Why sharing valuable resources is so important
In the past, I have been very hesitant about using this blog to showcase great services and products. In fact, I can think of just a tiny number of posts in the last 4 years, which were dedicated to introducing you to resources that I find extremely valuable. I realised a few weeks ago that… Continue Reading
Twitter buys Posterous!
Hot on the news that Posterous has been acquired by Twitter, I have a question for you: If you were renting a house from someone, would you pay to have a luxury swimming pool built? The obvious answer is no! It would be crazy. You’d be paying tens of thousands for something, which you may… Continue Reading
Social Media: Are you spreading yourself too thinly?
People often ask me, why I am only active on 2 social networks – Google+ and Twitter. The answer is that with only so much time available every day to connect with people on social networking sites, I had a decision to make. I could either have 2 highly valuable social networking assets or join… Continue Reading
Avoid this common social networking mistake
Positivity and negativity share a common factor: They are both extremely contagious. This can work for you or against you. What I mean by that, is that when you speak in negative terms about your business, those who hear you will start to share your negativity. Similarly, when you speak positively about your business, your… Continue Reading
Are you making this common mistake with your marketing?
Twitter, Google+, Facebook and Linkedin are full to bursting with stressed out business owners, making unremarkable offers to uninterested people. These business owners work hard sharing links to their special offers and webinars and wonder why they get nowhere, even though they have the whole process backwards! Twitter, Google+, Facebook and Linkedin SHOULD be buzzing with… Continue Reading