If you take a look through the settings on Gmail, there's a feature which allows you to "undo" the sending of your email and stop the email being delivered. This feature has been so popular, that last week they announced it has been extended and improved. It seems a huge number of people ...
When you get bad service from a provider or a product lets you down, what do you do? Increasingly, people are venting their frustration or anger via social media. For service providers, who care about their customers (which is more than you may think) this presents an opportunity. Using very simple, freely available tools, they can ...
I was reading one of those; how to get millions of unique blog visitors articles yesterday, when I saw something that made me smile. At the end of a long list of very obvious blog marketing ideas, was a sentence that told readers NONE of this will work, unless you are producing remarkable content. In other ...
Some of the best blog posts are also the shortest. Blog posts that offer information rich copy, with all the unnecessary fluff stripped out, get to the point quicker and save the reader valuable time. This post about social media experts is one of the most read on my blog and it's just ...
I was just thinking how the term spam is being used right now, for a lot more than unwanted, unsolicited emails. For example: If someone sends you an unwanted sales message via a social networking site, we call them social media spammers. When they leave comments on ...
Twitter follower numbers mean a great deal to a lot of people. However, it seems that as Twitter matures as a service, the number of followers someone has, has very little to do with their influence. For those of you like myself, who use Twitter as part of your marketing mix, ...
How well do your business resources match your marketing goals or sales targets? You may want "more business" right now, but if it came, if your marketing was so effective and compelling that all the extra business you want actually arrived, how well could you service it? Many people say that this is a "great problem to ...
Yesterday evening, I received an unsolicited email from someone I don't know. What follows is his entire email, other than his name and address: "WOULD YOU CONSIDER Doing a 30-minute webinar for real estate agents on Monday, August 2, at 10 a.m. Central time U.S., 4 p.m. London. And talk about marketing in today's world!" The email ...
Over the past 24 hours, I have seen 2 people advertising their services as business blogging experts. In both cases, I decided to check THEIR blogs out. As a marketing guy, I was curious as to what kind of blogs these expert business bloggers had. I'm really glad I did, because it motivated me to ...
If your Facebook or Twitter account got suspend or deleted, what impact would it have on your business? I ask this question, because I'm seeing more and more people invest huge amounts of their valuable time building social networks on 3rd party sites, ...
It's a fact: Your customers and prospective customers have a bigger voice then ever before! Thanks to services like Facebook and Twitter, their ability to reach people is so huge, that it can generate an avalanche of word of mouth marketing for you, (so long as you continue to exceed their expectations.) Of course, ...
If someone you follow on a social network recommends something to you, via an affiliate link, should they disclose it to you or keep it quiet? As I am sure you know, a lot of people post affiliate links via social networking sites, which they do not disclose. Over the past few months, I have asked ...
One of the reasons that you get targeted with so much unprofessional marketing, is that small business owners never view what THEY do as spammy or unprofessional. They know that their intentions are good, so as far as they are concerned: It's OK for them to add you to their mailing list without your consent, because ...
Many small business owners go to great lengths, to pretend that their business is actually a lot bigger than it really is. When I ask people why they do this, they usually tell me it's because they think prospective clients won't use them, if they know how ...
One of the great things about being in business today, is that we can get an idea, write it down, click a mouse button and get it in front of thousands of people in seconds. Better still, we can reach all these people for little more than the cost of our time. However, instant communications ...
Steve Jobs and Apple in general, never cease to amaze me. This week, Apple announced their latest product, the iPhone 4 and received, as always, millions of dollars worth of free publicity. I watched a live video of the iPhone launch event at the World Wide Developer's Conference, and saw journalists ...
Some people have asked me, why I place so much emphasis on building a community rather than a following. Yesterday, within a 30 minute period, I received 2 emails from people enquiring about my services. I believe the way these emails begin, (see excerpt below), demonstrates the marketing value of community. Email 1: "Dear Jim, You don't know ...
If you want to make better marketing decisions, you may find today's post really useful. It's all about something I call bad numbers. Allow me to explain! Bad numbers = Bad data Imagine you wanted to know what the average small business ...
One of the things seldom mentioned about developing a successful online profile or brand, is that as your visibility increases, you're likely to start attracting some unwelcome attention. This usually ranges from mild abuse on social networks, to full blown blog posts slamming you. In my experience, there ...
How up to date is the marketing information you use? I ask you this, because it's extremely easy to be working hard implementing ideas or using tools, which are so outdated that they have very little potential to help you achieve the bankable sales results you need. Marketing ...
