Jim Connolly Marketing

Marketing tips and ideas to help you grow your business

  • Articles
  • About
    • FREE: My very best marketing tips
    • About Jim Connolly
    • Contact
    • Great blogs
    • Commenting Policy
    • Privacy Policy
    • Disclosure
    • How I use cookies
  • Marketing Tips
  • Let’s Work Together
    • Let’s Grow Your Business!
    • Pick my brain
    • Copywriting that attracts clients and customers

Your marketing mix part 1

By Jim Connolly - Published August 22, 2008

There’s a common marketing myth, which is REALLY hurting a lot of salespeople and business owners!  The myth is that there is a single, all-powerful marketing technique that they need to find; which will be the answer to their marketing woes.

Your marketing mix

However, successful marketing requires a multi-pronged approach – not a single ‘magic bullet’!  This multi-pronged approach is what we call your marketing mix.

Your marketing mix should consist of numerous different marketing activities (at least 4 or 5), which will combine to provide the leverage required to generate all the sales and leads you or your business need.  Most businesses rely on a single marketing activity or perhaps two.  Yet, when I speak with the owners of successful businesses, I always find they are using at least 8 or 10 high leverage marketing activities – often more!

By the way, when you hear the term ‘high leverage marketing activities’, it simply means activities that produce the ‘highest or best’ results for the least amount of effort and risk.

For example

Obviously, it costs you the same amount of time and money to send a mail shot or marketing email; whether or not it generates new business for you.  You leverage the mail shot or marketing email by making sure you it contains a compelling offer and that is is sent to a targeted audience, with an endorsement from one of their trusted contacts.

Compare this to the typical small business mailshot, which goes straight into the bin or is deleted; because it has a generic offer, sent to a group of people who do not know you and without any trusted endorsement!

Designing YOUR marketing mix

In the second and final part of this article, I am going to show you how to design a marketing mix for YOUR business.

Grow your business with my Marketing Mentor Program! I can help you build a more successful business, increase your sales and boost your profits. Here's how it works.

If you found this useful, share it ❤️

  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email this to a friend (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • More
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)

Updated September 28, 2010

Recent Posts

  • Here’s 1 word that can destroy your results. And 12 better alternatives May 17, 2022
  • 13 Important things to ponder as you start your week May 16, 2022
  • Discover how the top companies keep getting the best referrals May 12, 2022
  • Boost your sales. With Time Wasters! May 10, 2022
  • Marketing money versus Marketing creativity May 9, 2022
  • Contacts for vanity. Relationships for sanity May 7, 2022
  • 10 Proven ways to get free publicity May 5, 2022
marketing advice, marketing help Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Categories

  • Blogging (407)
  • Business development (452)
  • Copywriting (295)
  • Email marketing & mail shots (182)
  • General marketing (1,556)
  • How to (296)
  • Misfits (43)
  • Professional development (509)
  • Publish the process (2)
  • Social media marketing (357)
  • Articles
  • About
  • Marketing Tips
  • Let’s Work Together

Copyright © 2022 Jim's Marketing Blog

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.