Here’s one of the most valuable pieces of business advice I ever received. It was given to me by a retired accountant way back in 1995, a few weeks before I started my business.
It is simply this: “Listen to what the marketplace is telling you!”
He went on to explain that if, for example, you find prospective clients (your marketplace) expect the cost of your service to be lower than you quote – the marketplace is telling you that it cannot see enough value in what you offer. This means you must either make the value of your service more obvious with better marketing or increase the value of your service by adding more benefits to it – preferably both.
No matter how well someone markets an ‘average’ service, they will always struggle. There are thousands of business owners out there who work long hours and extremely hard, with little reward. This is because they are trying to sell something that the marketplace sees little value in, like yet another ‘average’; accountancy service, legal service, recruitment service or web design service etc.
Business is always going to be a struggle for them, because the marketplace is attracted to value – not ‘just another average service’.
As a successful marketer you should ALWAYS be looking for new ways to add value to whatever you offer. The more value you pump into your product or service, the easier you will find it to make highly profitable sales and you will NEVER have to sell based on price. This marketing tip will help!