Owning a hammer doesn’t make you a carpenter!

Here’s why so few people get the marketing results they want from social media tools like blogging, Twitter, FaceBook etc.

If you wanted someone to make you a superbly crafted piece of handmade, wooden furniture, you would go to an experienced carpenter or cabinet maker.  You know that it takes training and dedication in order to develop the skills required, to build beautiful furniture.  You wouldn’t just buy yourself; a hammer, a saw, some wood and nails etc, and expect to immediately be ‘gifted’ the skills required to build it yourself.

For some reason, many people seem to think that different rules apply to anything connected to the Internet!

In marketing, I see people every day, who believe that just because the tools exist online, to help them build a network or community, that all they need to do is start using them.  Then, they start blogging, using FaceBook, Twitter, LinkedIn etc and wonder why they see very little commercial progress.

It would be just like giving me a carpenter’s tools and expecting me to build some beautiful furniture – I would end up with nothing more than bruised thumbs and an ugly pile of wood!

The best most people achieve from their online community / network building, is to develop lots of ‘links’ with others, who are equally unaware how to commercially benefit from all these tools.

If you are serious about using social media tools to help you improve your marketing, don’t end up with bruised thumbs! Learn the fundimentals of community building AND THEN start using these amazingly powerful tools.