Apple launched a range of new products yesterday. There’s a marketing lesson behind this launch, that’s of huge value to the rest of us, if we take a leaf out of Apple’s book. (or notebook!)
Apple iPhone, Safari and MacBooks – FREE advertising & publicity
None of the information I have about the new Apple iPhones, the new Safari browser or the new Apple MacBooks came from paid advertising. All of it, including hundreds of thousands of pounds worth of coverage on the BBC, was gifted to Apple – 100% free of charge!
Apple have managed to cultivate a relationship with their customers and tech journalists, which motivates them to tell everyone about whatever Apple are doing. This reaches a frenzy whenever a new product is launched!
Many of Apple’s customers even write fan blogs, where they discuss Apple products with their readers. Can you even imagine how powerful that is – to have YOUR customers investing their own time, telling everyone how great you are?
If you are interested in learning about viral marketing, you could do a lot worse than study what Apple are doing!