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Jim’s marketing blog – Now on Headway

October 9, 2009 by Jim Connolly

As regular readers will notice, things look a little different on the blog now! That’s because I have just upgraded the blog from it’s previous, limited wordpress theme and am now running the blog using Headway.

Why I moved to Headway

The biggest frustration I have experienced as a blogger, is the massive amount of my time that’s wasted, when I need to make stylistic changes or modifications to one of my blogs.  This happens more often than you might think; as I am always looking for better ways to engage with my readers and provide them with a more valuable experience.

I do most of my blogging activity when it’s quiet – for me, that means nights and weekends.  Now, even though I have always paid for professional help, it’s seldom available to me when I needed it.  As a result, whenever I wanted to make a change to the blog that wasn’t directly accessible via the theme, it could take from a few hours to a few days for the changes to be made.

Last week I launched a new ideas blog using the Headway theme.  Like many wordpress themes, Headway claims that users like me can design a blog from scratch, with no need to touch the CSS / HTML. Unlike every other theme I have used, Headway actually delivered – In fact, it massively OVER delivered.

So much so, that Headway is the first ever affiliate product I have promoted on a blog!

What’s the big deal with Headway?

I am a marketing specialist, a content creator, a writer – but NOT a coder! I have zero HTML skills and no idea how to configure CSS.  However, using Headway, I can do everything I want to my blogs, using their drag and drop system.  In fact, I managed to reconfigure this blog today in less than 40 minutes – with no need at all to touch the code.

Here’s a few of Headway’s features, for those of you who are interested.  I wrote that post myself, to try and explain how easy, fun and flexible Headway is.

Full disclosure

I was so totally blown away with Headway, that I wrote to the developers to thank them.  After wasting almost a thousand dollars over the past 2 years, on themes that universally disappointed me, I decided to promote Headway as an affiliate.  This is the first affiliate product I have ever promoted on any of my blogs; such is my gratitude for how it has (literally) transformed how I blog.

To Clay and Grant Griffiths, the guys behind Headway; “Thank you!”

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Filed Under: Blogging, Business Development Tagged With: blog, blog marketing, headway theme, headwaywp, wordpress

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