Many businesses seem to forget that people are people and numbers are numbers. As a result, they lose touch with the ‘people‘ side of their business.
Here’s why this is a REALLY bad idea:
It’s People who work for us, buy from us, recommend us and help us – not numbers!
When a business starts regarding people simply as ‘numbers’ on a spreadsheet, customer base or mailing list – it becomes disconnected from those people. This is madness!
Each client, customer, potential client, reader, follower and contact you have is unique. These people have feelings. They have good days and bad days. They have ups and downs. They have days where they want to cry with joy and days where they cry with sorrow. These unique, immeasurably valuable individuals are many things to many people, but they are NOT numbers.
Always focus on the people behind ‘the numbers’ that you use in your business and whenever possible, try to connect with them. Sometimes, something as simple as a sincere offer of help, a quick phone call or even a smile, can turn someone’s day around.
Will this help you grow your business? Quite possibly.
Will it transform the way you FEEL about your business and the way others FEEL about you? Definitely!
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