As I read the business press, business blogs and even some business owners Twitter feeds, I’m seeing more and more people expressing their pessimism about their business in 2010.
Before people bring this type of negative message to their marketplace, they need to understand the kind of damage it can cause.
Pessimism is like a virus
When times are tough, many business owners share their pessimism and fears with their suppliers, contacts and in some cases, with their clients or customers too. This quickly spreads like a virus, creating in its wake, one of the most damaging problems a business can face – a lack of confidence! People are far less likely to invest in, recommend or use a business if they fear that business is in trouble or likely to go under.
Blind optimism is not the answer. However, once you have decided what you want to achieve in 2010 and developed a plan to make it happen, you should focus your energy and efforts on want to achieve; not what you fear. You see, enthusiasm is just as infectious as pessimism.
Enthusiasm is contagious too
I was prompted to write this post, after meeting Julie Camm. Julie owns Alveston House Hotel. She and her team are genuinely excited about 2010 and beyond. This enthusiasm is contagious and it has spread throughout the whole workforce, onto their guests and their prospective guests and the wider marketplace.
With that kind of stewardship, is it a coincidence that their hotel was one of very few to have enjoyed a good 2009? No. That’s because enthusiasm is just as contagious as pessimism. Whilst many hotels lowered their prices and cut back on staff / suppliers / services, Julie took a very different route. She decided to face the recession with optimism, a solid business plan, hard work (and great marketing of course!!) As a result, they have created their own self-fulfilling prophecy. People feel confident booking with them, which creates additional business for them, which generates a buzz; as their guests see so much positive activity.
It would be nuts to just ignore the fact that 2010 looks like it will be another challenging year for small business; however, once you have planned for the challenges ahead, it’s wise to face that challenge with the correct mindset.
How important do you think it is, to focus on what you want in 2010, rather than your fears? Please take a moment to share your thoughts on enthusiasm / pessimism in the marketplace.
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!