Who is the top person or company in your industry right now; locally, nationally and internationally?
Many businesspeople can’t answer that question. Because of this, they miss out on some amazingly valuable information, which could save them years of wasted time and a stack of money.
As business owners, we tend to work hard in our business, looking after our clients or customers. Therefore, it’s all too easy to become cocooned in our own little ecosystem. This can place us in a very precarious position!
Study what works
In order for a business to grow, its owners need to look outside of their own experiences. For example, what is it that makes one design company, law firm or training business etc, extremely successful – And another just manage to survive? Well, a useful starting point for that answer, is to keep up to date with what the thriving businesses in our industry are already doing. It’s a study of success.
As has been said many times: “Success leaves clues.”
In other words, by studying what already works with these successful businesses, we can uncover clues to success, which can then be introduced into our business (with a little unique tweaking.)
I did this myself when I started each of my blogs. Before I launched this blog, I spent 3 months reading as many of the top marketing and small business blogs in the world as I could. I was looking for clues to their success. I then fused what seemed to work for them, with my own unique touch. 14 months later, this blog was ranked by Technorati as one of the world’s top 10 small business blogs.
The bottom line: It pays to study success! It pays to learn from those, who have already made some costly mistakes, so YOU don’t have to.