One of the secrets of great communication, is to pick the correct delivery method, to get the maximum, targeted exposure for your message. We refer to this as “giving oxygen” to your marketing.
Marketing oxygen
Some of you will have noticed that when I made my BIG announcement here yesterday, I closed the comments section for that post. The reason for this, was to take the conversation about the announcement away from this blog and onto different communication platforms, so a totally new group of people would be able to see it.
As a result, instead of people talking about my “new” blog here, in the comments section, they were having that debate on Facebook, Twitter, Linkedin etc.
The next time you make an announcement and you want it to reach the largest possible, targeted audience, I suggest you consider doing something similar. Why? Because yesterday’s post created a 30% increase in readers to this blog and almost 400% more unique visitors to my new blog.
What do you think? Have you used a similar approach before? Do you find yourself struggling to get your marketing messages in front of new, prospective clients / customers? Whatever your experiences or questions, take a moment to share them with your fellow readers and myself, with a comment.
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IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!