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Quick tip: Know your outcome!

Updated June 2015

By Jim Connolly | April 29, 2010

I wrote recently about how people often look for the right answers to the wrong questions, so the best they can hope for, is to discover how to do the wrong things, correctly.  Here’s a quick tip, if you want to avoid the cost and frustration of this happening to you!

Know your outcome

In order to start getting the right answers to the right questions, you need to get back to basics and ask yourself what ULTIMATELY is it that you want to achieve – Your outcome.

For example: A guy recently asked me how to improve the results of his paper company’s telemarketing team.  That was the wrong question, because it’s not the outcome he wanted to achieve.  What he ACTUALLY needed to know, was how to cost-effectively increase the quality and volume of sales into his company.  I explained this to him and was able to show him how to cut his overhead by more than £50,000 a year and increase his sales at the same time – sending his profits into the stratosphere!  Had I simply answered his question, he would have seen a smaller increase in sales and far smaller profits!

Take a moment to consider the outcomes you want to achieve for your business and see if you are focusing on the right questions and answers, for what YOU want to ultimately achieve.

Do you set time aside to ask questions that ensure you are on track?  What kind of questions do you find useful?  Let us know!

https://jimsmarketingblog.com/2010/04/26/the-right-answers-to-the-wrong-questions/

IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!

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Jim Connolly

Hi! I'm Jim Connolly and I use creative marketing to help small business owners increase sales, boost profits and build amazing businesses. Read more here.

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