Last month, someone introduced me to one of his friends.
In his introduction, he said:
“This is Jim Connolly, he’s that marketing blogger I’ve been talking about.”
This REALLY made me think!
Why?
This may sound nuts, but here goes: You see, although I own a blog and write posts most days, I have always seen myself simply as a marketing guy, who uses a blog as a way to share ideas and connect with people. When I think of a blogger, at least a commercial blogger, I have always thought of those people who attend the blogging shows, have lots of ads around their sites and make their primary income via their blog.
Then it dawned on me…
Maybe I don’t attend the blogging shows or have lots of ads here and no, my primary income is not connected with the blog – BUT I DO market my coaching services here, which is my second largest income stream and what I am best known for. I also post here regularly and have made a number of fantastic business contacts, directly via this blog.
Perhaps just as importantly, I LOVE blogging. I see it as a wholly pleasurable experience and something that is actually a lot more important to me than I could have imagined, when I started out 19-months ago. Of course, all this happened slowly over the course of almost 2 years.
So yes, around 5 weeks ago I came to the conclusion that I am a passionate, commercial blogger.
Interestingly, in the weeks since I changed my perceptions about being a blogger, reader numbers have grown faster than ever before – with a 57% increase in the past 4 weeks alone. I have also written a lot more regularly than before, and found that the posts have come to me effortlessly.
I always find it amazing, how the way we perceive things has such an enormous impact on our performance and results.
Have you ever experienced anything similar?
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