If we want commercial success, there is always a price to pay!
That price is the courage to do all the things we need to do, in order to succeed; rather than cherry-picking the things we find easy, and ignoring the rest.
Think of it like this: If you were to try and bake a cake, but decided to miss out some key ingredients, like flour and water, the cake would be a mess. Well, when someone decides to avoid the key ingredients for business success, they end up with the same kind of disappointing end result.
My mentor, the late, great Jim Rohn, used to put it like this:
“For every promise, there is a price to pay.”
The courage to succeed
One of my clients told me on Wednesday morning that she has seen around a 300% increase in her turnover/revenue in the past few months, whilst working with me. This made me particularly proud, as this lady did a number of marketing activities that were new to her, and outside of her old way of thinking. This lady is a regular commenter here and if she recognises herself from that description, she may want to let you know who she is. She deserves a massive amount of credit for what she has achieved in such a short time!
In my experience, most business owners and entrepreneurs already know many of the things they need to do, in order to succeed; but they lack the confidence / courage to put them into action. I’ve seen their bookshelves – Packed with worldclass marketing information, which they have never used. This is why I work to inspire my clients, rather than “just” give them the marketing ideas and answers they need.
If there are marketing activities you know you should be doing, but have stopped yourself from doing from fear of failure (or fear of success), why not try doing just one of them today? Here are 140 marketing ideas to get you started. The results can often be amazing and create a momentum, which motivates you to carry on driving yourself forward.
I would be interested to know if you have experience of motivating yourself to do what was required, and then seeing a direct improvement in your results. Let us know!
Let’s work together and grow your business. To find out more click here!