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Older and wiser? Not always!

Updated November 2012

By Jim Connolly | July 18, 2010

Yesterday evening, I heard 2 men having an interesting debate in my local pub.  One, who was in his twenties, was telling the other, who was in his forties, that he was wrong regarding his thoughts on business tax.  The older guy then said; “I’ve been in business almost 20 years. I know what I am talking about!”

His suggestion, is that with longevity comes wisdom; which is incorrect!

I meet with teenage entrepreneurs, who understand the business of business better than people twice their age.  Alternatively, I meet business owners, who have been in the same business for decades, and seen almost no growth for years; because they get a year older each year – NOT a year better each year.

Experience can be a massively important asset, if we use our experiences to improve and make better decisions. However, we all know people who are repeating the same lifestyle or business errors at the age of 50 / 60, as they did decades earlier.  For them, 1st January is not the start of a new year; it’s simply another chance to relive the same old year, over and over again!

Longevity is an indicator of age – not competence.

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Hi! I'm Jim Connolly and I use creative marketing to help small business owners increase sales, boost profits and build amazing businesses. Read more here.

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