I’ve seen a few comments and blog posts recently, from people claiming (yet again) that blogging is dead. This subject seems to come around every few months; usually after a blogger realises that his or her blog is failing to work for them, the way they intended. So, rather than adopt a different, more effective strategy, they decide the problem rests with blogging as a platform and that it’s not their fault.
Blogging is very much alive and in excellent health! Visitor numbers to Jims Marketing Blog blog are up by around 85% over the past 6 months and enquiries for my services as a marketing coach via this blog, are up by closer to 300%. All of my clients are seeing growth with their blogs, both in terms of visitors and business / business enquiries. In fact, as a business development or marketing tool, I would say that blogging has never been as powerful as it is today, with the future looking even brighter!
Blogging and marketing
Here’s the thing though: Successful blogging requires a lot more than simply setting up a blog and writing posts! Like every form of marketing, you will need to plan ahead and work to an effective strategy, if you want to enjoy commercial blogging success. For example, I spent 6 weeks researching and planing, before I started this blog. By the time it launched, almost 2 years ago, I already knew what my plans for the first year were.
Within a few months, Jim’s Marketing Blog was generating daily enquiries for my business and was ranked on page one of Google, for the search term “marketing blog“, where it still is today. None of this happened by accident, or simply because I wrote interesting posts. As we all know, some of the most gifted writers remain undiscovered. Others manage to attract readers, but struggle to transfer their readers, into paying clients or customers.
Their experience doesn’t mean that blogging is dead; simply that they need a more effective marketing strategy for their blog.
The next time you hear that blogging is dead, see if you can get a pulse from; Mashable, Techcrunch, Seth Godin, Robert Scoble or myself!
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