I often wonder how many people can see through the marketing contradictions that surround us.
There’s the SEO company that emails or cold calls you with a sales pitch, because they are clearly not getting enough sales leads via their own SEO. It’s hard to see why their SEO services should work for you, if they can’t even SEO their own site effectively enough, to generate sufficient inbound sales enquiries.
And what about the marketing experts, who subscribe you, without your permission, to their newsletter or email bulletins. I wonder how poor the rest of their marketing is, when they make such a basic error.
Oh, and let’s not forget the copywriting experts, who write blog posts that few people read or share.
Anyone can claim to be anything
We need to evaluate someone’s commercial effectiveness by their professionalism and commercial achievements, rather than their claims. This is especially the case, if you are thinking of investing in their services.
What kind of contradictions do you see?
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