If you have a business blog, which is not generating the results you want, this post is written just for you!
I received an email this morning, from a reader who has a 12 month old business blog, which he’s unhappy with. I get emails like this every day. The problem is so common that I wanted to bring it out into the open and share it, in case it resonates with you and what you are experiencing right now.
He explained that he has published 2 blog posts most weeks, yet the site gets few readers, even fewer comments and no sales inquiries. He told me he has been using blogging and SEO techniques from some of the blogs he reads, but it’s not working for him. He asked me to take a look, which I did. Within seconds, I spotted a number of problems on his blog and was able to tell instantly that he has “had a go” at developing and marketing his blog, with no hands-on, professional help.
The reason most business blogs under-perform is NOT because the blogger is a poor writer or boring. It’s not because they lack the right plugins or lack killer SEO skills. It’s because they are applying generic answers, to their unique situation.
Here’s the thing: You place a very low ceiling on your marketing and business potential, by trying to develop a successful blog using generic, free advice you find online.
Ever wonder why so many blogs from within the same industry are so similar? It’s because they are using the same generic ideas and approach to blogging! Those bloggers grab the same advice, from the same people, and as a direct result they become invisible. By being so alike, they camouflage themselves – Which is the exact opposite to what they should be doing.
If you are serious about turning your site into a lead / business generating machine, you need to develop your blog and online marketing, based on your unique needs, resources, business targets and personality.
When I work with my clients, I help them stand out and get noticed, by developing an online marketing strategy that’s clear, easy to follow and designed to get them noticed by their prospective clients or customers. That’s the approach I recommend to those of you who are not seeing the results you want right now. The generic approach may be free, but it can be extremely expensive.
Let’s work together and grow your business. To find out more click here!