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What everybody ought to know about optimism

Updated June 2015

By Jim Connolly | November 24, 2010

How optimistic are you about your business in 2011?

Optimism can be a wonderful thing.  It’s powerful to look to the future with optimism, knowing that the plans we are working on today are going to help us move closer to our goals or targets.

Optimism can also be the by-product of self-delusion.  It’s pure fantasy to look to the future with optimism, knowing that we are going to use the same core ideas that have failed us in the past.

Things don’t just magically get better for us

We have to make things better.  You can work hard hoping it will improve your results, you can deeply desire better results, but unless you are working to a better plan, your results will be largely the same.  If you spend twice as long driving in the wrong direction, even if you REALLY want to arrive at the right destination, you will still end up further and further away from where you want to be.

Now, if you already have a great plan, but have been sitting on your hands doing nothing, (which I doubt), adding hard work to the mix WILL get you closer to where you want to be.  But if you have just spent the whole of 2010; working hard, trying hard, helping others, being sincere and you are STILL not getting the results you want, you need to improve your strategy.

Thankfully, you are in the driving seat

You get to choose the direction you take.  You can opt for more of the same or something better.   The bottom line here is that if you want to arrive at the right destination in 2011, make sure you are using the right map.

IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!

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Jim Connolly

Hi! I'm Jim Connolly and I use creative marketing to help small business owners increase sales, boost profits and build amazing businesses. Read more here.

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