Today, I would like to share a wonderful source of marketing information with you: The AdAge Power 150.
The AdAge Power 150
There are hundreds of thousands, (maybe millions) of sites that cover marketing. Many are written by people who call themselves experts, yet who have little if any marketing expertise. It’s simple and inexpensive to create a professional looking site and just as simple to attract thousands of social media followers, using software. The end result is that for a very small investment, it’s easy to produce fake “social proof”, that someone is a leader in their field. The AdAge Power 150 was developed, to help people find sources of marketing information they can trust.
Advertising Age, who produce the AdAge Power150 list, is not some new Internet business. It is an industry respected publication, which was founded in the 1930’s and which I have been a reader of, since entering marketing over 20 years ago! Their list is an index of the world’s leading marketing blogs, based on a number of metrics, including things like the number of times a marketing blog has been linked to and how many readers it has etc.
The Adage Power 150 List: Who’s on it?
Some of the blogs in the list will be very familiar to you, such as; Seth Godin’s blog, search engine land, copyblogger, problogger, SEOmoz spinsucks and the brand builder. I’m proud to say that Jim’s marketing blog is now in the AdAge Power 150 too.
I can’t promise that you will like every blog on the list. Equally, I know there are MANY wonderful blogs NOT listed. However, I believe that if you want to quickly discover some great new marketing and social media blogs, the AdAge Power 150 is a terrific place to start.
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