Jim Connolly Marketing

  • Home
  • About
    • About Jim Connolly
    • Jim’s small business marketing newsletter
    • Top Marketing Tips for 2026
    • Privacy Policy
    • How I use cookies
    • Contact
    • Disclosure
  • Let’s Grow Your Business

The simple secret to attracting all the help you will ever need

Updated June 2015

By Jim Connolly | April 23, 2011

How good are you at attracting the help, goodwill and cooperation of others?  If you think there may be room for improvement, this post is just what you need!

Today’s post is about one of the cornerstones of business success, something called reciprocity.  Here’s a very, very basic explanation of how reciprocity works in business and life generally:

By helping other people, we begin the process of giving and open the channel for receiving.  This giving, starts a positive cycle where we not only make more friends and feel better about ourselves, but ALSO encourage others, without asking, to want to help us too; (to reciprocate.)

Reciprocity in action

Over the past 48 hours, I have experienced reciprocity in action here on the blog.  I have had people from all over the world, help me get the word out about my new content marketing service.  Without asking anyone, they just decided to repay me for the free help I provide here on the blog, by sharing my new service with their friends and contacts.

Of course, their kindness has not gone unnoticed.  I remember those who help me, just like you remember those who help you.  This is one of the wonderful things about helping others.  Every time we do, we plant a seed that has the opportunity to blossom into something magical.

The reciprocity mindset is NOT just about personal or professional gain and if you think it is, you are totally missing the point!

It’s simply an amazing way to proceed through business and life.  It’s the attitude of contribution.  It’s about building relationships with great people, by instigating the process of giving.

It’s beautiful.

It’s simple.

It costs nothing.

It’s also a wonderful way to build a rewarding life and a fantastic business!

IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!

FREE Marketing Tips

Get my best tips delivered direct to your inbox. Just add your email below.

You can unsubscribe at any time. I respect your privacy.

Jim Connolly

Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Site sponsor

packaging consultancy

Categories

  • AI (5)
  • Blogging (407)
  • Business development (491)
  • Copywriting (307)
  • Email marketing & mail shots (187)
  • General marketing (1,663)
  • Professional development (543)
  • Social media marketing (357)

Hosting provider

20i hosting

Search

Recent posts

  • The stupid game July 13, 2026
  • Hey! Not so fast! July 6, 2026
  • How to get your fees right June 23, 2026
  • A 3 shot espresso for your business June 17, 2026
  • Unproductive? You’re probably just bored June 12, 2026
  • Make AI grow your business June 8, 2026
  • It motivates people to take action, now June 4, 2026
  • Is your business one of the 50% that prospects now avoid? Probably! May 30, 2026
  • Give your best ideas away for free. Here’s why May 12, 2026
  • AI is wiping out your competitors. Now take their market share May 5, 2026
  • Powerful words for your marketing toolbox. Part 2 April 29, 2026
  • Your social media is sending an important message April 27, 2026
  • When was the last time? April 23, 2026
  • Jim, why are my sales numbers down? April 20, 2026
  • The secret sauce you were looking for, is here April 15, 2026
  • A few things worth learning, from the top small businesses April 9, 2026
  • Be optimistic. Because all this is true April 2, 2026
  • Why your audience isn’t growing in 2026 March 27, 2026
  • This marketing idea costs nothing and is extremely effective March 25, 2026
  • Let’s get things back to normal for your business March 19, 2026

Creative Thinking?

My Creative Thinking Website
  • Home
  • About
  • Let’s Grow Your Business

Copyright © 2026 Jim Connolly