Biased advice has always had a bad reputation.
Common knowledge tells us that unbiased advice is best.
Common knowledge is wrong.
If I hire an advisor, I want her to give me biased advice: Pro-me, biased advice. Yes, I want independent advice, based on her expert conclusions and not because she is being paid to push a certain product or service as the answer, however, I want her to look out for my interests.
When you tell me your advice is unbiased, I’m not sure whose side you are on!
If you currently offer unbiased advice in your marketing, why not consider this. Think about offering prospective clients independent advice, which is based around their unique needs and what’s best for them.
Jump off the fence and plant your flag firmly on their side.
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!