The titles people give themselves

I was thinking earlier, how anyone can refer to themselves as a marketing expert.  If they are really bold, they may call themselves a marketing guru, marketing wizard or even a “thought leader.”  The same is true for every industry.

Of course, the grand titles people assign to themselves are not what counts.  It’s the marketplace, which decides if we are any good.

• If we consistently help people create quantum improvements, people will notice.
• If we write a newsletter or a blog, which showcases our ability in a very positive light, people will notice.
• If we try to help as many people as we can, by giving as much unique value as we can, people will notice.

Obviously, the reverse is also true.

• If our work is generic, people will notice.
• If we write a newsletter or blog, which showcases our lack of ability, people will notice.
• If we have nothing of original value to offer our marketplace, people will notice.

We all have the freedom to give ourselves any title we wish, which is why I find titles so interesting.  Ultimately, the titles people give themselves ALWAYS tell us much more about the person, than the literal meaning of the title.

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