There are 2 products, which tell us a great deal about the way people think. I’m referring to low tar cigarettes and milk that’s had most of the fat skimmed off it.
These are enormously successful products within their markets, because they are so easy to sell. They speak to people, with a message they want to hear:
- Smokers who want to feel like they are doing something positive, without the commitment to quit.
- Milk drinkers who want to lower their fat intake, but lack the commitment to go fat free.
People who market those products have it easy. They know that the masses tend to avoid making solid commitments, if there is an easier alternative. I call this Low Tar Thinking.
The value of commitment
The opposite of Low Tar Thinking is commitment. Commitment is beautiful. It turns dreams into reality. It makes things happen. It builds relationships, feeds the poor and makes us happier, healthier and wealthier. However, most people not only fail to embrace commitment, they actively seek to avoid it.
The best advice on commitment I know, is simply this: If you believe you need to do something, make the commitment and do it.
As Yoda famously said; “Do or do not…there is no try!”
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!