Jim Connolly Marketing

  • Home
  • About
    • About Jim Connolly
    • Jim’s small business marketing newsletter
    • Top Marketing Tips for 2026
    • Privacy Policy
    • How I use cookies
    • Contact
    • Disclosure
  • Let’s Grow Your Business

Crash Bang Everything Changes

Updated June 2015

By Jim Connolly | December 5, 2011

Last night was just like any night at our home.  My son was fast asleep, my wife was getting ready for bed and I was reading…

Then there was a CRASH!

Literally.  I heard a loud noise and went outside, to find a car had crashed into the stream, at the foot of our front garden.  Thank God, even though the car was upside down, no one was injured.

In business as in life, there are times when things go crash, unexpectedly.  For example:

  • Maybe your business loses a major account.
  • Perhaps you hit a serious cash flow problem and can’t pay your suppliers.
  • It could be that your server crashes and your data has been destroyed.

Now, the very nature of most unexpected business incidents, is that they come without much, if any, warning.  The best we can do, is ensure we are as prepared as we can be for them.

  • You don’t wait until your business loses a major account, before you ensure you have a robust spread of clients.
  • You don’t wait until cash stops flowing, before you put mechanisms in place.  You speak with your accountant and bank first.
  • You don’t wait until you have lost critical information in a server crash, before you invest in an off-site backup system.

How well prepared is your business today, if the unexpected actually happened?  If you are relying on luck, I strongly recommend you get some robust business systems in place, before you need them.

IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!

Creative Marketing Tips

Get my best ideas delivered direct to your inbox. Just add your email below.

You can unsubscribe at any time. I respect your privacy.

Jim Connolly

Hi! I'm Jim Connolly and I use creative marketing to help small business owners increase sales, boost profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Categories

  • AI (7)
  • Blogging (407)
  • Business development (493)
  • Copywriting (307)
  • Creative Marketing (1,668)
  • Email marketing & mail shots (187)
  • Professional development (545)
  • Social media marketing (358)

Hosting provider

20i hosting

Search

Recent posts

  • Sign your work. Grow your business August 17, 2026
  • Get creative: Let others market your business for free! August 7, 2026
  • Traditional marketing is dead July 27, 2026
  • The stupid game July 13, 2026
  • Hey! Not so fast! July 6, 2026
  • How to get your fees right June 23, 2026
  • A 3 shot espresso for your business June 17, 2026
  • Unproductive? You’re probably just bored June 12, 2026
  • Make AI grow your business June 8, 2026
  • It motivates people to take action, now June 4, 2026
  • Is your business one of the 50% that prospects now avoid? Probably! May 30, 2026
  • Give your best ideas away for free. Here’s why May 12, 2026
  • AI is wiping out your competitors. Now take their market share May 5, 2026
  • Powerful words for your marketing toolbox. Part 2 April 29, 2026
  • Your social media is sending an important message April 27, 2026
  • When was the last time? April 23, 2026
  • Jim, why are my sales numbers down? April 20, 2026
  • The secret sauce you were looking for, is here April 15, 2026
  • A few things worth learning, from the top small businesses April 9, 2026
  • Be optimistic. Because all this is true April 2, 2026

Creative Thinking?

My Creative Thinking Website
  • Home
  • About
  • Let’s Grow Your Business

Copyright © 2026 Jim Connolly