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Seth Godin, Kentucky Fried Chicken and the next big thing

Updated June 2015

By Jim Connolly | February 27, 2012

business development topics r

We can waste a lot of time, waiting for the next big thing to come along and change our future.

What we know about our future

We each have 24 hours to invest every day. By learning the lessons from our past and investing in intelligent activity daily, we can create an increasingly bright future.

The problem with waiting for the next big thing to come along, is that we don’t know how long we will be left waiting or even if we will recognise it when it happens. As we all know, very few people can spot the next big thing, even when it’s right under their nose.

Seth Godin & Kentucky Fried Chicken

KFC founder, Colonel Sanders, offered his special recipe and business proposition to over 1,000 savvy businesspeople, before one actually spotted it for what it was. In this video from Seth Godin, the world’s most successful marketing author shares how he was rejected 900 times, with 30 different book proposals, before one publisher was able to spot Seth’s potential as the next big thing in business publishing.

It’s wise to have an eye on the future, in fact, I believe it’s essential. However, we need to learn the difference between waiting for something to happen and making something happen.

IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!

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Jim Connolly

Hi! I'm Jim Connolly and I use creative marketing to help small business owners increase sales, boost profits and build amazing businesses. Read more here.

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