I just read an article in The BBC magazine, which explained why Las Vegas casinos have no mirrors.
Here’s the answer:
You go to a casino to feel like James Bond. The last thing a casino owner wants is for you to catch a glimpse of yourself in the mirror. Then you will see your sagging gut or the pimples on your face and, in an instant, the illusion explodes and you stop playing. ~ Paul Steelman: Casino Architect
Checking our mirrors
In business, it makes sense to check our mirrors and ensure that the image we think we are creating, is consistent with what our marketplace actually sees.
We often see small business owners, operating behind cheap, dated websites – yet claiming to offer a professional, high quality service. We see them adding our email addresses to their email marketing lists, then sending us newsletters we never asked for and wondering why we call them spammers.
Here’s the thing: In each of those cases, the business owner is often unaware how bad they look or the damage they are doing to their reputation; because they never check their mirror.
Your online marketing activity is open to the world, giving your marketplace the chance to quickly build an image in their mind, of you and your business. Take time out to ensure the image they see, is consistent with the image you and your business deserves.
To your success,
Your marketing mentor
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