Some business owners misunderstand the idea of closing the sale and it’s hurting their business.
Business is all about people and the relationships you have with them. With that in mind, how effective do you think it would be, for someone to attract a new client or customer, then close on them – get their money or their signature and consider the situation closed?
Closing the sale or opening a relationship?
That approach is hardly the stuff that exceptional business relationships are made of. However, because the term closing the sale appears, without context, in so many sales manuals and sales programs, many small business owners get the wrong idea.
They see it as an end objective. It isn’t.
Far from it, in fact.
Closing the sale is just the beginning
Closing the sale refers to closing the initial sales interaction… and opening the NEW, deeper relationship, which all great providers have with their customers.
Ongoing business success is not about closing on people. When someone agrees to hire your services or buy from you, it’s a beginning, not the end.
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!