It has never been easier to locate people or suppliers in your industry, who are capable. Search engines and social networks allow us to find capable people and check them out, without even picking up a phone.
So, if you are relying on being capable as a way to build your business, you are going to find yourself fighting to get noticed.
Why?
Being capable is no longer enough
Capable providers consistently have to sell based on fees, as prospective clients compare them against cheaper, capable competitors. Capable providers also find they need to continuously fight to be noticed, against an ocean of other, capable providers.
It’s hard to look to the future with confidence, if you’re one of the masses — a capable, decent, hard working provider.
Of course, it is essential for you to be capable. However, that’s not even the baseline any more. Not when your prospective clients can find 10 capable alternatives to you, on Google, in seconds!
You need to get yourself OUT of that situation fast. Good enough isn’t good enough any more. You need to go beyond being an experienced and capable professional and crank it up several notches.
Allow me to explain.
More than a capable professional
Here’s the good news. Although there are indeed thousands of people, perhaps millions, who are capable in your area of expertise, there is only one YOU.
- You are unique.
- You have a unique set of life experiences.
- You have a unique personality.
- You have a unique mind.
- You have a unique way of solving problems.
- You have a unique set of contacts and resources.
- AND you are free to create a level of service that people will value enormously. You can make yourself as uniquely valuable as you wish!
Focusing on what makes you uniquely valuable, is what allows you to rise above your competitors and grow a successful business. It’s what gets you noticed. It’s what gets people talking about you — recommending you. Learn how to provide a great service, then learn how to do it your own, unique way. The only place someone can get your unique service… is from you
Here’s an example of how that works. I get less than .001 of all the enquiries for a marketing professional. However, I get 100% of the enquiries for people, who demand Jim Connolly. Yes, I am capable. However, I went beyond capable and then created my own unique service, to deliver all that unique value.
Using the same approach as I do, you too can enjoy:
- No more competition.
- No more fee sensitive clients.
- No more poorly suited clients.
Just clients and customers who ‘get’ your unique way of doing things and value you.
Having started my business using this approach, back in 1995, I can assure you it works.
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!