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Less is more: Small decisions

Updated October 2026

By Jim Connolly | April 18, 2013

creative marketing, small decisions, easy wins, low effort, Jim Connolly

I hope you and your business are thriving. To keep things moving forward, or to kickstart things if you’re struggling, the following advice will help. 

I’m going to start with an unusual question: Imagine you’ve had toast for breakfast 3 mornings in a row. If you started to find toast dull, would you carry on having it for breakfast every day? 

Of course not. You’d try something new. You’d mix things up a bit. The thing is, it’s easy to change what you have for breakfast. 

It’s just a small decision. 

The power of small decisions

People struggle with the big, important decisions. Like the decision hundreds of thousands of small business owners are making right now, regarding the all-new, very different needs of their marketplace. 

However, even achieving a big decision like that, requires lots of small decisions, leading to lots of small actions. 

The most successful business owners already know this. It stops them being overwhelmed when change is essential.

Here are some areas, where making small decisions will compound, to help you enjoy major progress.

The things in which you invest your time, energy and money. Are they consistent with the business results you want? 

  • Your willingness to make the changes required, in order to thrive in a constantly evolving marketplace. Is it consistent with the business results you want?
  • The people you choose to heed or take advice from. Some will lift you to new highs with their advice. Others, will lower you to new depths. So, are they consistent with the business results you want?
  • Your attitude to taking advantage of new opportunities. Is it consistent with the business results you want? 

You get the idea. 

Now what?

When you take a step back and look at your business with perspective, what you are looking at is the result of the daily decisions you have already made. If you are happy with what you see and the direction the business is heading in, then carry on as you are.

However, if you are not happy with the current state of your business or the direction you’re heading in, then start making small decisions today, which will improve things. Small adjustments to your decision making, backed with the action required, is all it takes to create an outstanding business.

IMPORTANT: The following advice is absolutely essential.

NEVER fit your lifestyle around the restrictions of an under performing business. Always increase the performance of your business, so it powers the lifestyle you want for your family and yourself.

Stop settling for less. You really, truly don’t have to. 

Make more sales, boost your profits and grow an amazing business. How? This has already helped hundreds of small business owners → Click here

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Jim Connolly

Hi! I'm Jim Connolly and I use creative marketing to help small business owners increase sales, boost profits and build amazing businesses. Read more here.

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