When you have an idea for a new product or service, what do you do with it?
Most small business owners will flesh the idea out a little, then try and get feedback from people. You often see them on social networking sites, polling their contacts. Here’s why this is often a bad idea.
Can you guess what I am describing here?
I want you to read the following 3 statements. They are typical of what people were saying, when the media first revealed rumours about the arrival of, what is now, a very well known product.
- It will never sell, because it’s so expensive and the economy is in such bad shape.
- No one will buy it, when they can buy a netbook for less money, which does more.
- The was no demand for these devices a few years ago, when HP was making them.
They were wrong
The iPad went on to become one of the most successful consumer electronics devices of all time.
Sometimes you need to go with your instincts… your gut feeling. Listen to your heart. Most people can’t tell a winning product from a failure, in advance. That’s why we need to be extremely careful, about allowing most people to influence what we do.
If you believe in it. If it feels right. If the numbers stack up – give your idea the chance to fly!
PS – Here’s some useful information on putting your ideas into action: Getting an idea Vs Working an idea.
To your success,
Your marketing mentor
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