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Marketing 101: How to get your timing right

Updated May 2014

By Jim Connolly | May 20, 2014

One of the most common mistakes small business owners make, is that they try to force things to happen too soon.

The challenge with wanting things to happen too soon, is that too soon is… too soon!

Even if you are in a hurry, launching your product or project when it is still full of bugs and broken, is a bad idea. It results in you putting substandard work in front of your marketplace. It creates a terrible first impression. It will stop the initial, eager members of your marketplace from returning.

The thing about timing

Regardless of how soon we want to launch something, if it isn’t good enough for our marketplace, it will flop. After all, there’s zero demand for half-assed products.

Here’s the thing: If the farmer harvests her apples too soon, because she’s over enthusiastic, they will still be way too small and taste sour. No one will buy them. Of course, if she waits too long, those apples will turn to slush.

In a nutshell: Too soon is too soon… however, once it’s good enough to ship, ship it!

IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!

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Jim Connolly

Hi! I'm Jim Connolly and I use creative marketing to help small business owners increase sales, boost profits and build amazing businesses. Read more here.

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