Jim's Marketing Blog

Marketing tips and ideas to help you grow your business

  • Home
  • About
    • Contact
    • About Jim Connolly
    • FREE Marketing and Business Development Tips
    • Great blogs
    • Commenting Policy
    • Help for marketing professionals
    • Privacy Policy
    • Disclosure
    • How I use cookies
  • Marketing Tips
  • Let’s Work Together
    • Let’s Grow Your Business!
    • Pick my brain
    • Copywriting that attracts clients and customers

Everything your business does, is marketing

May 24, 2014 by Jim Connolly

marketing tips, marketing ideas, marketing advice

Everything your business does, is marketing. It gives people an experience… an insight into what you and your business stand for.

That experience is what creates your story: Either a story your clients love and want to share or a predictable story, which they soon forget. A story your prospective clients will be attracted to, or one they will ignore. A story that’s working for you or against you.

So, let’s look at your story

Look at your business from the ground up. What story are you crafting for your marketplace? This brief list will help you build a useful picture. It’s just some of the areas of your business, which combine to tell your marketplace, your story:

  • Your customer service.
  • Your approach to paying your suppliers. (Suppliers talk about late payers).
  • The way you handle inbound calls and emails.
  • The design of your website.
  • The kind of suppliers you use — cheap, average or high quality.
  • The clients or customers you choose to work with.
  • Your opening hours.
  • Your use of social networks.
  • The promises or guarantees you offer.
  • Your pricing, compared to your competitors.
  • Your returns policy.
  • The quality of your end product.
  • The people or brands you associate with.
  • The experience, knowledge and attitude of your team.
  • Your ability to meet deadlines.

If you believe there’s room for improvement in your business, rewrite your story. You do this my looking across the whole of your business, and making sure that everything you do is creating trust and value.

Just don’t make the mistake of thinking you can rewrite your story with slick marketing. You can’t!

Grow your business with my Marketing Mentor Program! I can help you build a more successful business, increase your sales and boost your profits. Here's how it works.

Share this

Filed Under: Business Development, General marketing, Professional development Tagged With: marketing tips

Recent Posts

  • 10 Critical ways that successful business owners think differently
  • 3 Ideas to help you create content, which your marketplace will love
  • How to use fear as your compass
  • So, does your marketing pass the coffee shop test?
  • They lean forward. And they want to get involved
  • Your business in 2020: Why a radically better approach is essential!
  • One bad apple: The thing about influence!

marketing advice, marketing help Hi! I'm Jim Connolly and I help business owners to make more sales, boost their profits and build amazing businesses. You can find out more here.

Featured by

marketing advice, marketing help

Twitter

Follow @jimconnolly

Categories

  • Blogging (392)
  • Business Development (1,259)
  • Copywriting (277)
  • Email marketing & mail shots (167)
  • General marketing (1,266)
  • How to (277)
  • Misfits (29)
  • Professional development (1,036)
  • Social media marketing (340)

My top marketing tips for 2019.

  • Home
  • About
  • Marketing Tips
  • Let’s Work Together

Copyright © 2019 Jim's Marketing Blog

We use cookies to give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok