I used to say that the biggest mistake I made when I started my business, was that I burned my bridges. Back then, the 29 year old Jim Connolly was offered, and declined, freelance work from 2 former employers. I could have done with the regular retainer fees they offered, but I wanted to go out on a limb and start from scratch.
Why?
- I wanted a new beginning.
- I wanted to attract the right kind of clients.
- I wanted to build a marketing business, that was unique, progressive and exciting.
In praise of burning bridges
Now, 20 years later, I understand that burning my bridges was the best thing I could have done. It motivated me to do what was required, rather than what was easy. It motivated me to work hard and work smart. It caused me to grow in a way I would never have, if former employers were paying me regular fees.
When it comes to business success, there’s no room for half measures. If you want to succeed, you must go for it with everything you have. Hold nothing back. Give it your all. Then watch just how high you can fly!
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!