After reading Tuesday’s post, Amanda emailed me with a great question.
Here’s an excerpt:
[…] “I often see you recommending the use of professional copy writers. This can cost a few hundred dollars and maybe more. I guess my question is when is it worth investing in a pro rather than write your own stuff?”
3 Situations where you should hire a copywriting expert
The best answer to that question I know, came from something I heard at a marketing meeting a few years ago. It makes the point extremely well. Here are 3 situations where it pays to get expert copywriting.
- If you are going to invest $20,000 on an advertisement, it’s worth investing a few hundred on expert copywriting.
- If you’re going to invest $2,000 on a new website, it’s worth investing a few hundred on expert copywriting.
- If you’re investing $50 on an adwords campaign, it’s also worth investing a few hundred on expert copywriting. If the ad copy works, it will repay you… every time you run the ad.
In a nutshell, the time to invest in expert copywriting, is whenever you want your written marketing to work.
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!