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Blogging: Here’s why your readers are already your clients

By Jim Connolly - Published September 30, 2015

blog tips, blogging, content marketing

Thank you for being a client. Yes you!

Think about it: A client is someone you provide a service to. I regularly provide you with ideas to help you grow your business. And you pay me. You pay me with your attention. [That’s why they call it paying attention.]

So, I’m the service provider and you’re the client.

More importantly

How might your attitude to writing your newsletter or blog improve, if you saw every reader as a client? [Remembering that a subset of your reader-clients will become fee paying clients].

And how might that client-focused approach improve your results? Well, the only way to find out for certain… is to do it.

Recommended reading: 25 Reasons to write a business blog.

Grow your business with my Marketing Mentor Program! I can help you build a more successful business, increase your sales and boost your profits. Here's how it works.

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Updated February 12, 2016

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