If you want to see a quick and measurable improvement with your marketing results, today’s post could really help you.
I’m going to share 3 areas of digital marketing, which small business owners tend to get very wrong. Here they are, in no particular order.
Invisible social networking
Social networks allow us to connect with a targeted group of people, worldwide, without leaving our desk.
Given this amazing opportunity, what does the average small business owner do? They use their commercial, social networking accounts to share famous quotes and re-share other people’s content.
This tells prospective clients nothing about what the vendor stands for. It suggest the vendor either has nothing to say or lacks the confidence to say what they think.
Operating behind an outdated website
This is an immediate turn-off. It instantly creates a terrible impression. Prospective clients can draw only 2 conclusions about businesses, who have old or nasty looking websites.
- The business lacks the money to pay for a professional site.
- The business is too unprofessional to care how bad they look.
Both those messages are extremely toxic… to your marketing and your reputation.
Using cheap or DIY design
A business owner sends a powerful signal, by the quality of design they use, to represent what their business stands for.
How important is good design?
A well-crafted marketing message, coupled with poor quality design, is like a beautiful meal, served on a dirty plate!
As a result, their marketing looks shoddy and unprofessional, before people even read it. It speaks louder than the marketing message.
1, 2 or 3?
Some of you will be operating behind a professional and up-to-date website, with powerful design and a super-effective social networking strategy. Well done.
Others will be making at least 1 of those errors. And some will be failing on 2 or 3 of them.
And that’s perfectly fine!
Here’s why: The investment required in order to put these errors right, is far lower than what it will cost you to allow them to carry on hurting your business.
Plus, if you get it right, you will notice measurable results extremely quickly.
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!