There’s much we can learn from successful business owners. Their achievements can both educate and inspire us. However, unsuccessful business owners also have a great deal we can learn from. This is especially true when it comes to marketing.
In what way?
Consider a business owner whose business has failed, is contracting or hasn’t grown much in recent years. Wouldn’t it be extremely useful to find out how they marketed their business, so you know what to avoid?
By uncovering their blueprint for failure, you can save yourself a lot of time, stress and money. You can bypass the mistakes they made. You can learn from their attitude to risk and investment. You can see whether they embraced the edges or stayed in their comfort zone.
Interestingly, if you speak with even a handful of failing business owners, you’ll see they make the same costly marketing mistakes. And it isn’t a coincidence. Marketing success is a choice. It’s always a choice.