Most small business marketing lacks urgency. And it’s losing those businesses a fortune.
If you want people to take action, you need to motivate them. A proven way for you to do this, is to set a deadline.
The thing about deadlines
Deadlines focus the mind. They take something that’s (only) interesting and make it both interesting AND urgent.
It looks like this:
- Without a deadline, people will think your offer is interesting and decide to check it out later… then forget all about it.
- With a deadline, people will think your offer is interesting and take action now… to hire you, buy from you, email you or call you.
If you’re not including a deadline as part of your marketing mix, you’re leaving money on the table.