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Marketing 101: Use deadlines to motivate customers to action

Updated February 2022

By Jim Connolly | August 28, 2017

marketing

Most small business marketing lacks urgency. And it’s losing those businesses a fortune.

If you want people to take action, you need to motivate them. A proven way for you to do this, is to set a deadline.

The thing about deadlines

Deadlines focus the mind. They take something that’s (only) interesting and make it both interesting AND urgent.

It looks like this:

  • Without a deadline, people will think your offer is interesting and decide to check it out later… then forget all about it.
  • With a deadline, people will think your offer is interesting and take action now… to hire you, buy from you, email you or call you.

If you’re not including a deadline as part of your marketing mix, you’re leaving money on the table.

Tip: Read this for lots more marketing tips.

IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!

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Jim Connolly

Hi! I'm Jim Connolly and I use creative marketing to help small business owners increase sales, boost profits and build amazing businesses. Read more here.

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