That’s got to be one of the very worst reasons to do anything in business.
Do it because it works, sure.
Do it because it generates increasing returns, absolutely.
But doing something a certain way, purely because you’ve always done it that way, makes no commercial sense.
Because although a business owner’s approach may remain static, the marketplace is changing. And the pace of change is accelerating. This means the approach you use needs to adapt, if you want it to work. Interestingly, this applies to all forms of marketing. Not just digital (internet) marketing.
Here’s just one very common example. Until recently, if a service provider offered an outstanding service, that was enough to ensure they received a regular flow of referrals. They could build a valuable client base, from word of mouth recommendations alone.
Today, that’s no longer enough. Times have changed. Unless you use the correct approach, delighted clients will no longer feel inspired to tell their friends and contacts about you. If you work in any service-based profession, you’ll already know this. There are a few additional steps you need to take, to attract great referrals, which were unnecessary just a few years ago.
As a business owner, you need to be aware of changes like this. Then adapt your marketing approach accordingly.
Fear not my friend!
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